You can take advantage of the situation and use it as an opportunity to discuss why you decided to create jewelry. It is a. among users who are unfamiliar with the business. Some digital media platforms are better for jewelry businesses than others. : you can look for inspiration by studying other jewelers who have used the platform to sell their jewelry effectively. For others, it symbolizes the most special purchase of their lives—an engagement ring meant to profess their love for their partner. The slogan and the message resonate with the audience and without a doubt achieves results. So if your address OR hours change (like for holidays) make sure to update it in Google My Business! Do NOT follow this link or you will be banned from the site! So your prospects see ONE cohesive marketing message whether they receive your jewelry store marketing postcard in the mail OR see your ad on Facebook. Emotions are the main force behind a successful marketing campaign. Your website says something about you. Even if you have zero graphic design skills. To define the details of your audience, you can use a segmentation method called. It’s probably worth it to hire a PPC professional to do it for you. You can, instead, choose to use the most popular platforms that have high traffic and take advantage of its popularity to get visibility. Another benefit to keeping your business’s information totally up-to-date is you’ll be found easier on Google Maps which is especially crucial for local jewelry store marketing. They leave your website and go on with their lives… meaning, they may find a competitor of yours and shop from them! In the case of jewelry, segmentation is much more than basic demographic data such as age and income. Are they in a certain age range? use them on the pages of your website — your homepage, your About Us page, etc. Only TRACKING will show you what parts of your jewelry store advertising creates leads (and sales) for your store. For example, one of the most successful jewelry campaigns known throughout the industry is De Beers’s. Facebook offers you a free CSV template to download and fill in with all the options you want to create a complete catalog. : in the jewelry business, it is proven that the best dates to sell jewelry are Valentine’s Day, Mother’s Day and Christmas. Be patient and treat your digital campaigns more like you’d treat your mass media campaigns. I actually benefit from the blog, thanks for sharing. . When you’re ready to promote your jewelry business, give us a call at 800-628-1804 for a free consultation! It even allows you to customize the themes to create a unique store that fits your brand’s identity. One young lady made $100,000 selling jewelry online, so it’s proof if you take the time to learn Etsy, it’ll be yet another place to sell your jewelry and reach even more prospects. Its clean and tidy aesthetics are visually pleasing and it encourages users to get involved with their brand. See more ideas about jewelry, jewelry photography, jewelry editorial. When a prospect calls in, you can ask what jewelry store marketing they saw. Some magazines offer what’s called “advertorials” which are paid advertisements that present like readable, informative articles. For SMEs, the most important requirement is creativity. Here are some tips for jewelry marketing photography: But if you have a bit of budget to spend on a product photographer (to save yourself time), you can find one on Photosesh or Smartshoot where you can find someone local and see reviews and samples of their work. This inputs will help me a lot and right away have broaden my vision about this industry as I m going to join this gem and jewellery industry as a Marketing manager. Unique, handmade jewelry? If you don’t respond quickly to phone calls, emails, and inquiries that come in from your website, you’re leaving money on the table. Jun 11, 2018 - This year's campaign features a unique approach that taps into Karen Boulle's passion for both jewelry and animals. The majority of jewelry marketing strategies will not close 100% of the leads on the first attempt. I think its a great idea for a startup to confidently enter the market and gain valuable clients & business. Here’s their postcard so you see their special offer circled: Notice that HUGE image of that ring (and how it takes up almost the entire postcard)! ), How relevant Google thinks your website is to your targeted keyword, “Dwell time” on your website (how long visitors stay there once they click on your ad), Your conversion rate (how many visitors take your desired action, such as filling out your lead capture form (#10)). You can create a giveaway of a jewelry piece you have for those who give you referrals, such as: Refer a friend, and enter your name to WIN this $900 pair of ruby earrings! I’m glad you find these articles useful. You can encourage your customers to do this by offering discounts or gifts in return for their promotional post.Â. One of the most creative Black Friday campaign ideas is to collaborate with Instagram influencers who complement your brand. If you have some extra budget, you could also run a paid ad with them, but magazine advertising can get expensive fast, which is why we recommend direct mail + online ads first. It is based on a cloud hosting system so you can create your store as if it were your own web domain.Â. SURPRISE YOUR SOMEONE SPECIAL . Jun 13, 2018 - Our designer Karen's love of nature and animals play a huge part in every piece of the de Boulle Collection. Very informative.we hope this would be helpful to our business. It is brilliant since Pandora wants to express that a mother, or a woman, is not defined by her jewelry. The most successful jewelry digital campaigns are those that embody luxury, tell brand stories, and create a deep connection with customers. Leave a review!”, FREE report: How to get more positive Google reviews to promote your business. The ultimate measurement of your jewelry store direct mail marketing — meaning your postcards — is how much SALES it generates your store. The iconic phrase came about during a tumultuous moment for the company following the Great Depression. What helpful content can you write about that will prove you’re a credible jeweler? Â. 7 social media campaign examples to learn from Coors Light #CouldUseABeer. So there you have it! Reach out to magazines and offer your shop’s story as an article piece to be featured in their next issue! To achieve this, you must be authentic and know your audience to give them what they want. Facebook Page Marketing Tips for Jewelry Stores. Make a list of these keywords using Google’s free keyword planner tool, and have your website guy (even if that’s you!) You can do this only if you have already created a catalog on your website or on platforms such as Shopify or Etsy. Shopify allows you to sell from almost every country in the world through its platform. Have a unique shop or specific type of jewelry you sell? ), Millions of online impressions (eyes on YOUR ads), Invest in high-resolution photos or your products (#2), Find your focus and stick to a niche (i.e. As seen in the example, the store (Betsy & Iya) invites its satisfied customers to share photos and special moments using their products and asks them to tag the brand. By creating a catalog in the Facebook Business Manager section you can link it to your Instagram profile, too.