- My subscriber-exclusive tips & tricks Premium plans, Connect your favorite apps to HubSpot. ← Back to blog. MailBakery – designing and coding beautiful emails since 2010. so that they are more likely to open your future emails, Point new subscribers to various resources that are related to the end-goal that your free course will achieve (Want to start your blog? This unique concept attracts a variety of readers from executives at ad agencies, to community managers at startups, to marketers and creatives of all shapes and sizes. First email. However, if you're still unsure about your newsletter design, there's nothing better than looking at examples for further inspiration. What makes their newsletter unique is that it isn't just content curated by one person or one team; it's content curated by a community of people on the internet. Acciyo's editorial team handpicks great news stories that they believe deserve "front-page love" but are being beaten out by an "infinite scroll of breaking headlines" — stories that range from how investors are profiting from emergency room bills, to how one Mexican company turned prickly pear into sustainable fuel.What I love most about Below the Fold is not just that I get to read super interesting stories that would be hard to find on my own, but that the mission behind their newsletter is unique and creates new value for their readers. You need to write emails that get opened, clicked and remembered—every single time.. They make great use of animated GIFs in their emails (which you can see when viewing the whole email here). We’ll look at 10 top experts and “spy” into how their welcome emails are like! To help bring great content to the surface, Medium uses email newsletters. From slides 1 – 3, you will be able to view my welcome email. Because of the way that Medium uses colors and section dividers, they're able to give you a ton of content in one email without it feeling overwhelming. That's some pretty cool personalization. For instance, the email ab… You can read Vox's entire newsletter from start to finish and get a great sense of the stories they're covering -- but you can also click through to any of the linked stories to get a more in-depth approach. Sign Up For My Free Traffic + List Building Workshop: 3 Key Strategies Behind How I Got 10,000 Subscribers In 12 Months », Provide your best resources in your welcome email to add value, Prompt your new subscribers to add you to their contact list in order to stay in touch (give detailed instructions), State what your new subscriber can expect from your newsletter, You can mention your paid course so that new subscribers are aware of it, and some may check it out and sign up for your waitlist, List out your social media handles for subscribers to have another avenue to contact you, Asks for the subscriber to “hit reply” in order to encourage interaction, Use the opportunity to pitch 1:1 services. And after I open this newsletter every day, I end up going to visit several Medium posts without fail. For example: I would like to invite you to speak at our annual developer conference. Ruth Soukup‘s welcome email can be found on slides 4 – 6. Now check your email to confirm your subscription. In today’s modern world, much of our conversation happens through the medium of email. You can view Bob Litoch‘s welcome email on slide 11. It’s not rocket science; it’s just good manners. Part 1: How to Write the Perfect Welcome Email (Printable Template Included!) Every Sunday morning, subscribers get the past week's most unmissable articles about creativity, psychology, art, science, design, and philosophy -- topics that are really appealing to a wide audience. Whew, we sure have learnt a lot of welcome email tips in this post! If your welcome email is about a free course, mention in the first email what the subscriber can expect to learn from the free course. It's a daily roundup of what's happened in the news in short, punch paragraphs. Your company's newsletter should be a true reflection of your brand. Note: The awesome email subject lines above and several text subject lines below are borrowed from this ClickZ article, full of many great examples. But not everyone is struggling. (Bonus: Check out the delightful microcopy in the top right-hand corner.). text CTA. This. Some of their most engaged sends are weeks where one story dominates coverage, preventing other important stories from reaching people. And this isn't great for you, your metrics, or your company's success. Controversy (sometimes) sells, and it most certainly grabs attention. BrainPickings is one of the most interesting newsletters out there. Consider talking about your why – i.e.why you started your blog. For instance, if your website features minimalist design and clean, plain black-and-white text, then you don't want to create a super colorful newsletter, which might confuse new subscribers. Part 1: How to Write the Perfect Welcome Email (Printable Template Included! General Assembly, an organization that helps expand professionals' skill sets, likes to employ tactics like these in their newsletter. Make use of “P.S.” at the end of your email to get your reader to take some kind of action, Talk about how big your community is to establish credibility. "It'll have everything our customers care about, all in one place," they rationalize. This website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. If you're a HubSpot customer, you'll have a bunch of pre-made templates in the email tool. You can start an email list as soon as you start your blog. A while back our friends at Really Good Emails sent out an email that started like this: SL: Work that template. For instance, you might want to create a colorful, attention-grabbing newsletter if it largely focuses on visuals of new products — alternatively, if it's a round-up of recent blog posts, perhaps you try a more minimalist look to mimic the appearance of a letter. Of course, that means there's a lot of content for the average person to filter through. Learning points from this welcome email example: Click Here to Download Your Printable Graphic Of The Perfect Welcome Email That You Should Be Sending Your Subscribers…. Free and premium plans, Sales CRM software. Finally, the minimalist design is fantastic. The writing gives off the vibe of real, down-to-earth business advice -- without the fluffy stuff. She hosts a ... CupOfJo.com. Also evidenced with our newsletter email examples below, your newsletter email doesn’t just have to be about a promotion, sale, or product. I chose this newsletter email marketing example because it reminded me of a great ActiveCampaign blog title: Opt-in Copy that Doesn’t Suck: The Criminally Underrated Way to Grow Your Email List This copy is “sticky” (and so is the Buzzfeed email). Where Grantland focused on sports and pop culture, The Ringer branches out into other areas like tech and politics. Written by Lindsay Kolowich Cox Hire professional content staff. Raelyn Tan: Actionable Blogging & Digital Marketing Tutorials. For even more help with writing warm follow-up emails to leads and clients, read our blog How to Write a Warm Follow-Up Email [Examples Included]. ), 30 Tips To Create Engaging Content That Excites Your Readers, 101 Tips From Top Experts On How To Get More Traffic, How to Create an Online Course in 72 Hours (With Guided Instructions! The homepage of the website contains 11 important points in his life, from family, history of … Learning points from Emma’s welcome email about her free course: Tammy @ Jam & Scone’s welcome email can be found on slide 15. The task of this email is to entice people to click through: Promise how a blog post will help achieve their aims, transform their lives or solve a problem For your own email marketing, TheSkimm is the place to go if you're looking for writing inspiration or for emails without much visual content. If you wonder how outstanding e-commerce brands are achieving email marketing success day after day, then keep reading.. From world-class copywriting to eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email … We use cookies to ensure that we give you the best experience on our website. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. For more information, check out our privacy policy. If you're looking for general email newsletter inspiration, you're in luck. Using numbered icons and consistent "Buy" and "Rent" CTAs in corners of each movie tile, the email compartmentalizes a lot of content while still connecting each movie to the FandangoNOW brand. The newsletter is clean and minimal, but still sends a ton of really great content its subscribers' way. Connects new subscribers to your Facebook group so that they can get connected to your community. Like these best welcome email examples, make sure you deliver on your promises, show your values and personality, and use personalization and automation to increase engagement rates. Feel free to save this article for later as we’ll be expanding this list to include some newer examples of marketing emails … It's dedicated entirely to runners. Here a few newsletter design best practices (although, again, the design should be industry and brand-specific): Of course, the design of your newsletter will depend on your brand, as well as the message. Following the seasonal product offerings at the top of the email, the company offers trainings to help educate readers on its new products and blog posts for even more insight into the outdoor lifestyle. How to Emulate the PlayStation Blog. This is the ultimate SaaS newsletter, from a guy that kind of knows a thing or two about SaaS. In October 2015, ESPN announced it would be ending the publication of Grantland. Plus, they offer both a daily and a weekly version of the digest, allowing users to opt in for the email frequency they feel most comfortable with. For example: j.smith@apple.com. I'd like to receive the free email course. There are a few best practices, however, you can employ to ensure your design is up-to-par. First, a warm-up Giving Tuesday email to loyal supporters If you're looking to lower the barrier between your company and your audience, consider using language that is friendly and inviting, not buttoned-up and jargony. Catering your email newsletter to a single audience -- even if that audience belongs to an even bigger buyer persona -- can help you tell a story in your email that resonates with the recipient from start to finish. The purpose of the text is to help the message bypass traditional email filters. Here's why: The newsletter feels pretty minimal. You may unsubscribe from these communications at any time. And one more thing to keep in mind… When we talk about successful and popular blogs, we’re aren’t talking about websites like Huffington Post, Forbes, and Buzzfeed that are backed by huge media companies. Take a look at the following 18 newsletters that knocked it out of the park, and consider using some of their design elements as inspiration for your own. Vox Sentences is a nightly email meant to quickly get its readers up to speed on the best stories from the day. Unfortunately, that CTA had the wrong link. This one requires a little setup. We're committed to your privacy. The content ranges from the day's top news to fun stories from all over the web. 3. It's easy to get caught up in what's trending and miss what else is happening in the world. Of course, you don't want to create a newsletter just for the sake of creating one — instead, you should do thorough research on what your audience might prefer, and what your company is well-suited to offer. It may seem obvious, but a welcome email should come from an actual person. GiovannaFletcher.com. Free and premium plans, Content management system software. Her blog content is mainly about her life as a mother and a wife. "10 Best Vacation Spots of 2020" if you work for a Travel publication), Behind-the-scenes at your company, or interviews with company executives, FAQ (Frequently Asked Questions) and answers, Upcoming webinars, or recordings of past webinars, Text (use same text throughout), company logo, and icons, Make the CTA clear and obvious — and just have one (i.e. The welcome email should make the service or app clear as a bell and make the next interaction option really clear and valuable. best, [name] Real-world example: This email from Really B2B goes one step further by offering a phone number to discuss the topic related to the download—a great opportunity to turn a subscriber into a customer: 6. In addition, its design is easy to digest, despite being so graphic-intense. The best welcome email examples show sincerity and appreciation; after … Convince & Convert Blog “#1 Content marketing blog in the world” Not to play favorites, but this newsletter from Austin Kleon is one I really look forward to. 24. Shortly thereafter, Simmons formed Bill Simmon Media Group and recruited a whole bunch of former Grantland staffers to launch a brand new newsletter in March 2016 called The Ringer. There are indeed amazing email marketing campaign examples out there that can fuel you with ideas instantly. That's the hallmark of a successful email newsletter: The most effective newsletters aim to educate, not sell. Get inspired with these 21 email marketing examples from brands like Nike, Microsoft, Starbucks, and more. They’re not just curating content on a single topic; they’re appealing to an audience who's tired of reading the same headlines across their feeds and want to know what else is happening in the world. Publishing on the site has really picked up in the past few years, and nowadays, there are a ton of people publishing posts on the site every day. Many marketers don't frequent Hacker News, but they should still check out this hand-picked curation of the social network's top stories of the day. With careful planning, email can be a highly effective way to communicate with your audience. Not only is their newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly. It then extends to the body of the email itself, which is always descriptive, accurate, and clever. « How to Write the Perfect Welcome Email (Printable Template Included! I also love the clever copy on their call-to-action buttons: In addition to classic CTA buttons, they engage their audience at the bottom of every newsletter with a "You tell us!" 3. You can tell he's a great writer. Check out the other list building articles on my blog: If you need more traffic and subscribers and you’re tired of being invisible online, sign up for my FREE traffic and list building workshop: Continue on to part 3 of 3 of the welcome email series: How to Create a Killer Welcome Email Series (Full Tutorial + Templates!). Organizing a newsletter in this way helps ensure that you're serving the distinct needs of your audience without it being too confusing. To avoid worrying about following up too much or not enough, use this follow-up email sequence after sending your proposal to a client and not receiving a response. I'd also recommend looking into pre-made templates if you're not familiar with designing emails. Additionally, if you're unsure what you want your own newsletter to be about, or how you should design one for optimal conversions, keep reading — we'll explore that, next. I recently came to know about Ana from The She Approach! Email newsletters can include a weekly round-up of blog posts, case studies regarding your product or service, upcoming company events and webinars, or even a behind-the-scenes look at your company. When people first start doing email marketing, they often assume they need an email newsletter. There are a lot of creative things you can do with images in your emails, from designing your own custom graphics to creating animated GIFs. However, it’s more directly branded (it is the PlayStation Blog, after all). Email Monday is a blog maintained by an email marketing specialist Jordie van Rijn who writes about email marketing best practices, email marketing strategies, trends, email optimization, and pretty much everything related to successful email marketing. This article is part 2 of 3 of my welcome email series. Grantland was has it all really high quality cover in Ready Set MailChimp for Bloggers course started with your... 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