Social Media, Political Marketing and the 2016 U.S. Election

The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Super PACs

This book provides a wide range of opinions on the issue. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.

Two Paths: America Divided or United

Found insideI’d look out and think what an honor it would be to lead this great nation, what a blessing.” To be sure, the full story of the 2016 Presidential race will be written over time, but to understand what it was to be on the front lines of ...

The Party Decides: Presidential Nominations Before and After ...

Tracing the evolution of presidential nominations since the 1790s, this volume demonstrates how party insiders have sought since America’s founding to control nominations as a means of getting what they want from government.